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This is the initial stage of the web design process. We will deliver a complimentary discovery session to the client so that they are able to find out more about our websites and our designing methodologies. During this stage, the client's demands can be articulated in regards to their website. For instance, the colour schemes they would like to use or what content they would like to see on their website. The client's input is crucial as this step allows us to tailor websites to specific needs and preferences.
Our experienced web developers create an initial draft, providing a visual foundation for the client. This flexible stage allows for feedback and suggestions, ensuring the evolving preferences of the client are considered. This allows the client to see how certain elements will be visually represented on their website and ensuring compatibility on other devices such as phones or tablets. Whilst being very simple, it offers the opportunity for clients to suggest changes as it is a visual representation. This stage is designed to be flexible and responsive to the client's evolving preferences.
This is the stage where everything comes together. The actual build of a website may take 1-2 weeks on average however this depends on the scale of the project. Our web developers start to craft the website's structure, navigation, and initial functionality. This dynamic phase not only marks the transformation of design into code but also sets the stage for iterative refinement based on client feedback, ensuring a tailored and effective online platform. As the final build takes shape, it sets the stage for thorough review before the website is ready for publication.
This is the initial stage of the Conversion Rate Optimisation (CRO) process. Our team will explore your website to understand how the website is optimised to be user friendly. Through this, we are able to identify potential areas that could be improved. After this has been done, a session can be arranged in order to understand your business and what objectives you may be trying to achieve. once having this understanding, we will highlight areas that can be enhanced.
This is the most important step of the process as it allows us to make decisions based on evidence and numbers rather than intuition itself. During this stage, we would want to use analytic tools such as Google Analytics. This allows us to extract data to understand visitors' behaviours with metrics such as visits to landing pages, device types, bounce rates, traffic sources, pageviews, etc. In this phase, we could also use qualitative data to support the quantitative data and to give us more insights about your site. By combining both quantitative and qualitative data, we aim to craft a comprehensive understanding of your website's performance, ensuring that our recommendations not only include statistical evidence but are also enriched by a variety of user interactions and preferences.
Building upon the insights gained from the analysis, the next stage focuses on optimising the user experience. This involves refining landing pages, improving navigation, and enhancing overall website usability. Our team implements data-driven changes based on both quantitative and qualitative research to address specific issues and improve the overall flow of the user journey. A/B testing may be employed to experiment with different elements and determine the most effective strategies for increasing conversion rates.
CRO is an ongoing process involving consistent testing and iteration. We monitor the effects of the implemented changes, alongside analysing the new data and fine-tune strategies accordingly. Through regular testing, we adapt to evolving industry trends ensuring that your website remains optimised for conversion. This approach allows us to consistently refine elements which in turn enhances the effectiveness of your online presence and ensures a robust stance towards the ever-evolving landscape of technology.
The entire process starts with a website audit to understand its metrics in performance, accessibility, and Google's SEO analysis. This is then put into an audit report alongside the solutions that we can provide. The following stage is the analysis, which aims to understand the competitive landscape within keyword research as well as understanding your competitors in general. Once again this is put into report form, analysing the best keywords to rank for, as well as the amendments that need to take place in order to fair better within your competitive field. A CRO / UX consultation takes place between the Lead SEO Engineer and the Lead Web Developer, once again putting the amendments that need to take place into the analysis report. This results in an actionable plan which is presented to you, the client.
After tailoring the action plan, the actual SEO takes place with four core strategies; Keyword Research, On-Page / Technical SEO, Off-Page / Backlink Building, and CRO / UX optimisation (for SEO purposes). Firstly we identify what keywords are best to rank for, and apply our skills and expertise to do just that. Secondly we enhance the code and other features of the website to raise Google metric scores. Thirdly we build inbound links to the website through social media integration and external link building. Finally, the Lead Web Developer implements CRO/UX optimization under the guidance of the Lead SEO Engineer. After completion we give the process time to show some results, and finally we create a final results report for you to understand how effective our efforts have been. This report is shared with you during the continuation consultation.
To ensure the service's effectiveness, we carefully index your websites by reviewing and refining the XML sitemaps so they are properly crawled and fully crawled by Google indexation bots. Beyond establishing the necessary code for analytics and indexation, we also ensure it is regularly updated so you can get optimal consistency in your continued re-indexation and analytics reporting. A continuation strategy is crafted for sustained success and it is subject to periodic updates. It will include content strategies as well as OxWeb's enduring relationship with your company post completion of our service.